All the course literature you need for studies in Marketing & Public Relations. Here you will find a wide selection of books in Marketing & Public Relations. Can't find what you're looking for? Search by ISBN, title or author.
2,474 Books
The Assessment of Industrial Markets
Aubrey Wilson
476 kr
Handbook of Niche Marketing
Art Weinstein
996 kr
Macro-Social Marketing Insights
Ann-Marie Kennedy
658 kr
Relationship Marketing
Adrian Payne, David Ballantyne, Martin Christopher
757 kr
Advertising at the Crossroads (RLE Advertising)
Max Geller
715 kr
Advertising A New Approach (RLE Advertising)
Walter Taplin
Internal Marketing
Mohammed Rafiq, Pervaiz K. Ahmed
785 kr
Classical Rhetoric and Modern Public Relations
Charles Marsh
701 kr
Branding Post-Communist Nations
Nadia Kaneva
Consumer Behavior Knowledge for Effective Sports and Event Marketing
Angeline G. Close, Lynn R. Kahle
869 kr
The Principles of Islamic Marketing
Baker Ahmad Alserhan
Advertising in MENA Goes Digital
Ilhem Allagui
673 kr
Digital Disruption in Marketing and Communications
Edoardo Magnotta
687 kr
Communicating Corporate Social Responsibility in the Digital Era
Adam Lindgreen, Francois Maon, Joelle Vanhamme, Rebecca Watkins
547 kr
Creating Brand Cool
Joan Abraham
519 kr
Marketing Communications Management
Paul Copley
1121 kr
Innovation in Advertising and Branding Communication
Lluís Mas-Manchón
Consumer Tribes
Avi Shankar, Bernard Cova, Robert Kozinets
Essential Law for Marketers
Ardi Kolah
Superior Customer Value
Art Weinstein, D. Hank Ellison
2944 kr
Public Relations and Online Engagement
Amber L. Hutchins, Natalie T. J. Tindall
351 kr
Social Marketing
Martin Fishbein, Marvin E. Goldberg, Susan E. Middlestadt
883 kr
The Communications Consultant’s Master Plan
Roger Darnell
Marketing in a Competitive Economy
Leslie W. Rodger
827 kr
