Course literature in Marketing & Public Relations

Brand Psychology

Money and Marketing in the Art World

Marketing Strategy for Museums

Strategic Public Relations Leadership

Financial Services Marketing

Corporate Cancel Culture and Brand Boycotts

Consumer Behavior

Consumer Behaviour in Hospitality and Tourism

How to Develop a Strategic Marketing Plan

Fundamentals of Business Marketing Research

Debt and Transfiguration

Researching Marketing Decisions

Marketing in the 21st Century

Adolescents, Family and Consumer Behaviour

Food and Experiential Marketing

Strategic Communication for Startups and Entrepreneurs in China

Marketing Planning for Services

Direct Marketing in Practice

Total Quality in Marketing

Rising Consumer Materialism

Brand Vandals

Forty Years an Advertising Agent

Retail and Marketing Channels (RLE Retailing and Distribution)

Marketing Strategies and Distribution Channels for Foreign Companies in Japan