Course literature in Marketing & Public Relations

The Marketing Matrix

Marketing and the Common Good

Marketing Communication in African Languages

Social Media Marketing for Book Publishers

Visual Methods in Marketing and Consumer Research

The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release

Intercultural Marketing

Market-Led Strategic Change

Success in Social Marketing

Selling in Customer Service

Digital Marketing

The Business of Aspiration

Digital Advertising Evolution

Digital Marketing in Sports

Customer Experience in Fashion Retailing

Sustainable Marketing of Transformative Heritage Tourism

Consumer Vulnerability

Digital Dawn in Adland

Managing Market Relationships

Contemporary Issues in Marketing and Consumer Behaviour

Hospitality and Travel Marketing

Storytelling in Marketing and Brand Communications

Marketing and Gamification

Absolute Essentials of Public Relations