Course literature in Marketing & Public Relations

Marketing Your Business

Marketing Information

Brand Equity & Advertising

Marketing in the Service Industries

The Routledge Companion to Arts Marketing

The Evolution of Integrated Marketing Communications

Untold Millions

Event Sponsorship

Targeting the Powerful

Global and Multinational Advertising

Public Relations History

The Unseen Power

Buy This Book

Consumer Behavior Knowledge for Effective Sports and Event Marketing

Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions

Total Relationship Marketing

Branding Post-Communist Nations

Forty Years an Advertising Agent

Retail and Marketing Channels (RLE Retailing and Distribution)

Marketing Strategies and Distribution Channels for Foreign Companies in Japan

Marketing Higher and Further Education

Advertising Campaign Design

Happiness and Well-Being in Customer Experience

Promoting Nonprofit Organizations