Course literature in Marketing & Public Relations

Manager's Guide to Excellence in Public Relations and Communication Management

Public Relations in Global Cultural Contexts

New Consumer Culture in China

Reputation Management Online

Reputational Challenges in Sport

Reconfiguring Public Relations

The Official CIM Coursebook

Transhumanisms and Biotechnologies in Consumer Society

Marketing the Museum

Media Strategies for Marketing Places in Crisis

Positioning the Brand

Experiencing Public Relations

Advertising

Corporate Brand Design

Nation Branding, Public Relations and Soft Power

Creating a Successful Digital Presence

Public Relations As Activism

Managing the Authenticity of Narrative Brands

Public Relations History

Sport Branding Insights

Unleashing the Power of Digital Signage

The Foundations of Marketing Practice

Transnational Marketing in the Information Age

Public Relations Leaders as Sensemakers