Course literature in Marketing & Public Relations

Promotional Practices and Perspectives from Emerging Markets

Sport Branding Insights

Gifts, Romance, and Consumer Culture

Branding the Nation, the Place, the Product

Corporate Heritage Marketing

The Global Foundations of Public Relations

Public Relations as a Creative Industry

Digital Disruption in Marketing and Communications

How to Win Campaigns

Global Sport Marketing

Inside Consumption

Transforming PR

Gender, Culture, and Consumer Behavior

Internal Relationship Management

Positioning the Brand

Successfully Doing Business/Marketing In Eastern Europe

Sponsorship: For a Return on Investment

Consumer-Brand Relationships

Sport Public Relations and Communication

Unleashing the Power of Digital Signage

Market-Driven Thinking

Marketing Management

Decoding Branding

The Customering Method