Reconfiguring Public Relations

Reconfiguring Public Relations

Author: Debashish Munshi, David McKie
Publisher: Taylor & Francis
Edition: 1
Published date: 2007
ISBN: 9780415512497

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Innovative and timely, this PR book is the first to address environmental questions within the context of global business. An excellent counterpoint to the existing US-oriented literature on this topic, here the authors set out ways to equip public relations to respond to and re-imagine itself in the light of current major forecasts and trends for

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