Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a
Pages: 336
Category: Marknadsföring & PR
e-ISBN: 9781134530496
Shipping weight: 1.2 kg
Ships in: 1-2 days
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