Memmo - AI-verktyg och digital kurslitteratur

MarketingÉdition 1

par Jim Blythe

Année de publication: 2006

Pages: 192

ISBN: 9781412910347

Éditeur: SAGE Publications

Catégorie: Marknadsföring & PR

À propos de ce livre - Marketing

The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically.

Designed to compliment existing textbooks for the course, the companion provides:

- Easy access to the key themes in Marketing

- Helpful summaries of the approach taken by the main course textbooks

- Guidance on the essential study skills required to pass the course

- Sample exam questions and answers, with common themes that must always be addressed in an exam situation

- Quotes from leading thinkers in the field to use in exams and essays

- Taking it Further sections that suggest how readers can extent their thinking beyond the "received wisdom"

The SAGE Course Companion on Marketing is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course.

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Avant Memmo, mes notes étaient éparpillées dans des PDF. Maintenant, un espace de travail rassemble tout — je vois exactement ce qu'il me reste à étudier.

Les résumés de Memmo sont en or avant les examens. Pas besoin de relire 800 pages deux semaines avant — juste l'essentiel.

Le chat IA m'a sauvé la veille d'un examen plus d'une fois. Je pose des questions jusqu'à ce que je comprenne — pas besoin d'attendre la réponse d'un groupe d'étude.