Littérature de cours en Marketing & Public Relations

International Marketing

Visual Merchandising and Display

Marketing Insights from Popular Culture

Market Research in Health and Social Care

Excellent Public Relations and Effective Organizations

The Why of Consumption

Marketing Modernity

Marketing and Social Construction

Marketing for Architects and Engineers

The Art of Purposeful Engagement

Navigating Marketing Decisions for Sustainable Growth

Marketing in Publishing

Making It in Public Relations

Marketing, Morality and the Natural Environment

Consumer Value

Imagining Marketing

Understanding Consumer Decision Making

The Strategic Communication Imperative

Relationship Building in Public Relations

Marketing and Mobile Financial Services

Urban Events, Place Branding and Promotion

Protest Public Relations

The Effects of Social Media Advertising in China

Nation Branding in Europe