Public Relations in Japan

Public Relations in Japan

Auteur: Tomoki Kunieda, Koichi Yamamura, Junichiro Miyabe
Éditeur: Taylor & Francis
Édition: 1
Année de publication: 2018
ISBN: 9780367665371

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Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.

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