The Intuitive Customer

The Intuitive Customer

Auteur: Colin Shaw, Ryan Hamilton
Éditeur: Palgrave Macmillan UK
Année de publication: 2016
ISBN: 9781349576067

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Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.

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