The Undermining of Beliefs in the Autonomy and Rationality of Consumers

The Undermining of Beliefs in the Autonomy and Rationality of Consumers

Auteur: John O'Shaughnessy, Nicholas O'Shaughnessy
Éditeur: Taylor & Francis
Édition: 1
Année de publication: 2007
ISBN: 9781138986411

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This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O Shaughnessy and O'Shaughnessy adopt a moderating perspective, rev

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