Marketing For Dummies, UK Edition

Marketing For Dummies, UK Edition

Auteur: Craig Smith, Alexander Hiam, Ruth Mortimer, Gregory Brooks
Éditeur: Wiley
Édition: 3
Année de publication: 2012
ISBN: 9781119965169

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Smart marketing techniques to get your business noticed.

Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.

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