Retail Marketing and Branding

Retail Marketing and Branding

Auteur: Jesko Perrey, Dennis Spillecke
Éditeur: Wiley
Édition: 2
Année de publication: 2013
ISBN: 9781118489529

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Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.

The second edition of Retail Marketing and Branding includes the following updates:

* New and updated case examples

* Updated figures and examples throughout

* New interviewers with recent experiences

* Additional chapters

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