The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
Pages: 247
Category: Marknadsföring & PR
e-ISBN: 9781317477679
Shipping weight: 1.2 kg
Ships in: 1-2 days
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