Marketing Higher and Further Education

Marketing Higher and Further Education

Author: Michael Knapp, Paul Gibbs
Publisher: Taylor & Francis
Edition: 1
Published date: 2012
ISBN: 0749432942

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A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

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