All the course literature you need for studies in Marketing & Public Relations. Here you will find a wide selection of books in Marketing & Public Relations. Can't find what you're looking for? Search by ISBN, title or author.
2,474 Books
Managing Communications in a Crisis
Khalid Aziz, Peter Ruff
603 kr
Airline e-Commerce
Michael Hanke
883 kr
Marketing Research with IBM® SPSS Statistics
Karine Charry, Kristof Coussement, Nathalie Demoulin, Nico Heuvinck
715 kr
The Assessment of Industrial Markets
Aubrey Wilson
476 kr
Handbook of Niche Marketing
Art Weinstein
996 kr
Macro-Social Marketing Insights
Ann-Marie Kennedy
658 kr
Relationship Marketing
Adrian Payne, David Ballantyne, Martin Christopher
757 kr
Advertising at the Crossroads (RLE Advertising)
Max Geller
Advertising A New Approach (RLE Advertising)
Walter Taplin
Internal Marketing
Mohammed Rafiq, Pervaiz K. Ahmed
785 kr
Classical Rhetoric and Modern Public Relations
Charles Marsh
701 kr
Foundations of Marketing Thought
D.G. Brian Jones, Mark Tadajewski
687 kr
Romancing the Market
Anne Marie Doherty, Bill Clarke, Stephen Brown
1052 kr
Wine Marketing
C. Michael Hall, Richard Mitchell
The Role of Smart Technologies in Decision Making
Eleonora Pantano, Francesca Serravalle
617 kr
Explorations in Consumer Culture Theory
Eileen Fischer, John F. Sherry
Online Place Branding
Phoenix Lam
Ready, Launch, Brand
Orly Zeewy
365 kr
Building Corporate Identity, Image and Reputation in the Digital Era
Charles Dennis, Pantea Foroudi, T C Melewar
Brand Positioning
Erik Kostelijk, Karel Jan Alsem
Strategic Brand Management in Higher Education
Bang Nguyen, Jane Hemsley-Brown, T.C Melewar
Corporate Social Responsibility, Public Relations and Community Engagement
Marianne Sison, Zeny Sarabia-Panol
Strategic Stakeholder Engagement
Chris Anastasi
533 kr
The Public Relations of Everything
Robert E. Brown
