Course literature in Marketing & Public Relations

Marketing and Feminism

The Ad-Makers

Demarketing

The Dynamics of Advertising

Contemplating Corporate Marketing, Identity and Communication

Deceptive Advertising

The Comprehension and Miscomprehension of Print Communication

The Future of Relationship Marketing

International Public Relations

Organizational Public Relations

International Marketing

Marketing Scientific And Technical Information

The CIM Marketing Dictionary

Conceptualising the Consumer

Retailisation

Marketing Island Destinations

Marketing in Travel and Tourism

The CIM Handbook of Strategic Marketing

CIM Revision Cards Analysis and Evaluation

CIM Coursebook Assessing the Marketing Environment

Marketing Financial Services

The Globalization of Advertising

CIM Revision Cards: Delivering Customer Value

CIM Revision Cards: Assessing the Marketing Environment