All the course literature you need for studies in Marketing & Public Relations. Here you will find a wide selection of e-books in Marketing & Public Relations. Can't find what you're looking for? Search by ISBN, title or author.
2,469 Books
Advertising Media Workbook and Sourcebook
Donald W. Jugenheimer, Kim Sheehan, Larry Kelley
1001 kr
Underwriting 101
Shyrl L. Plum
574 kr
Cult of Analytics
Steve Jackson
743 kr
The Strategy of Global Branding and Brand Equity
Alvin Lee, Claire Lambert, Jinchao Yang, Richard Mizerski
1080 kr
Strategic Public Relations Management
Bruce E. Pinkleton, Erica Weintraub Austin
1332 kr
The Science and Art of Branding
Giep Franzen, Sandra E. Moriarty
827 kr
Does Marketing Need Reform?
Jagdish N Sheth, Rajendra S Sisodia
Sports Marketing
Larry DeGaris
982 kr
Advertising and Public Relations Research
Donald W. Jugenheimer, Jerry Hudson, Larry D. Kelley, Samuel Bradley
1066 kr
Communicating Sustainability for the Green Economy
Eda Gurel-Atay, Lynn R Kahle
925 kr
Consumer Behavior in Action
Geoffrey Paul Lantos
Political Marketing:
Andrzej Falkowski, Bruce I. Newman, Wojciech Cwalina
687 kr
Marketing and Psychology
Luan Wise, Tom Bowden-Green
490 kr
Strong Brands, Strong Relationships
Jill Avery, Michael J Breazeale, Susan Fournier
855 kr
Global Issues in Pharmaceutical Marketing
Lea Prevel Katsanis
1220 kr
The Psychology of the Asian Consumer
Bernd Schmitt, Leonard Lee
953 kr
Improving the Performance of Sponsorship
Ardi Kolah
CEO Branding
Marc Fetscherin
841 kr
The Routledge Handbook of Critical Public Relations
David McKie, Jacquie L'Etang, Jordi Xifra, Nancy Snow
The Dark Side of CRM
Ana Isabel Canhoto, Bang Nguyen, Lyndon Simkin
785 kr
The Psychology of Design
Colleen Seifert, Diann Brei, Rajeev Batra
857 kr
Measuring Advertising Effectiveness
William D. Wells
1009 kr
Tourism and Social Marketing
C. Michael Hall
Marketing Research for the Tourism, Hospitality and Events Industries
Bonita Kolb
701 kr
