All the course literature you need for studies in Marketing & Public Relations. Here you will find a wide selection of books in Marketing & Public Relations. Can't find what you're looking for? Search by ISBN, title or author.
2,474 Books
Customer Value Creation Behavior
Youjae Yi
869 kr
Social Communication in Advertising
Jackie Botterill, Kyle Asquith, Stephen Kline, Sut Jhally, William Leiss
827 kr
Research Companion to Language and Country Branding
Irene Theodoropoulou, Johanna Tovar
729 kr
Online Consumer Behavior
Angeline Close Scheinbaum
589 kr
Interpreting Consumer Choice
Gordon Foxall
814 kr
Diversity in Advertising
Curtis P. Haugtvedt, Jerome D. Williams, Wei-Na Lee
855 kr
Consumer Behaviour in Sport and Events
Daniel Funk, Heath McDonald, Kostas Alexandris
Managing and Marketing Radical Innovations
Birgitta Sandberg
715 kr
Introduction to Corporate Communication
Charu Lata Singh, Mona Gupta
658 kr
Nation Branding in Europe
João Freire
308 kr
The Effects of Social Media Advertising in China
Changchun Xuan
617 kr
The Moral Compass of Public Relations
Brigitta R. Brunner
673 kr
Strategic Shopper Marketing
Georg August Krentzel
533 kr
Underwriting 101
Shyrl L. Plum
603 kr
Concise Encyclopedia of Advertising
David L Loudon, Donald Baack, Kenneth E. Clow, Robert E Stevens
996 kr
The Bauhaus and Public Relations
Patrick Rössler
785 kr
Tourism and Social Marketing
C. Michael Hall
883 kr
Marketing the Public Sector
Seymour H. Fine
Socialize Your Patient Engagement Strategy
John Mack, Letizia Affinito
547 kr
The Influence of Values on Consumer Behaviour
Erik Kostelijk
Strategic Marketing Planning
Colin Gilligan, Richard M.S. Wilson
Retail Marketing
Frank Quix, van der Kind Rob
1416 kr
Selling IT
Amitabh Satyam, Sandip Mukhopadhyay, Srinivas Pingali
International Case Studies in Tourism Marketing
Gürhan Aktaş, Metin Kozak
701 kr
