All the course literature you need for studies in Marketing & Public Relations. Here you will find a wide selection of books in Marketing & Public Relations. Can't find what you're looking for? Search by ISBN, title or author.
2,474 Books
Advertising and New Media
Christina Spurgeon
603 kr
Arts Marketing
Finola Kerrigan, Mustafa Ozbilgin, Peter Fraser
785 kr
Marketing Discourse
Markus Fellesson, Martin Fougère, Per Skålén
197 kr
Managing Market Relationships
Adam Lindgreen
505 kr
The Connected Customer
Els Gijsbrechts, F.G.M.(Rik) Pieters, Marnik G. Dekimpe, Stefan H.K. Wuyts
Driving Consumer Engagement in Social Media
Anna Bianchi
658 kr
The Undermining of Beliefs in the Autonomy and Rationality of Consumers
John O'Shaughnessy, Nicholas O'Shaughnessy
687 kr
Understanding the Older Consumer
Barrie Gunter
715 kr
Go To Market Strategy
Lawrence Friedman
869 kr
Cross-Cultural Marketing
Dawn Burton
History of PR in Canada
Ella Palin, Hannah Farrow, Sandra L. Braun
351 kr
The Marketing of Industrial Products
Aubrey Wilson
476 kr
Entrepreneurial Marketing and International New Ventures
Izabela Kowalik
Crisis Management By Apology
Keith Michael Hearit
617 kr
Gaining Influence in Public Relations
Bruce K. Berger, Bryan H. Reber
771 kr
Project Marketing
Milind Trivikram Phadtare
589 kr
Electronic Word of Mouth as a Promotional Technique
Charles R. Taylor, Juran Kim, Shu-Chuan Chu
The Why of Consumption
Cynthia Huffman, David Glen Mick, S. Ratneshwar
883 kr
Visual Consumption
Jonathan Schroeder
Partnership Marketing
Ron Kunitzky
219 kr
Ethical Marketing and The New Consumer
Chris Arnold
174 kr
The Green Marketing Manifesto
John Grant
187 kr
Rigorous Magic
Jim Taylor, Steve Hatch
332 kr
Conversations with Marketing Masters
Laura Mazur, Louella Miles
342 kr
