Course literature in Marketing & Public Relations

Gays, Lesbians, and Consumer Behavior

Underwriting 101

Global Issues in Pharmaceutical Marketing

The Psychology of the Asian Consumer

Improving the Performance of Sponsorship

CEO Branding

The Rise of the Hispanic Market in the United States

Corporate Branding

Pricing Analytics

Promotional Marketing

Visual Public Relations

Superior Customer Value

Public Relations and Social Theory

Guerrilla Film Marketing

Intercultural Public Relations

Marketing and Globalization

Fashion Promotion in Practice

Visual Merchandising for Fashion

The Dynamics of Fashion

Silent Selling

Fashion Forecasting

Brand Transformation

Marketing Research for the Tourism, Hospitality and Events Industries

Public Relations in Hyper-globalization