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Marketing & Public Relations

Course literature in Marketing & Public Relations

All the course literature you need for studies in Marketing & Public Relations. Here you will find a wide selection of e-books in Marketing & Public Relations. Can't find what you're looking for? Search by ISBN, title or author.

2,119 Books

Cases in Public Relations Management

Patricia Swann

1136 kr

Strategic Planning for Public Relations

Deborah A. Silverman, Ronald D. Smith

1136 kr

Consumer Behaviour and Digital Transformation

Ayantunji Gbadamosi

658 kr

Customer Relationship Management

Daniel D. Prior, Francis Buttle, Stan Maklan

996 kr

Peopling Marketing, Organization, and Technology

Dirk vom Lehn

603 kr

Hospitality and Tourism Marketing

Eddy Khosa, Esi Akyere Mensah, George Kofi Amoako, Isaac Coffie, Ishmael Mensah, Robert Ebo Hinson

814 kr

Leadership Development in Public Relations

Marlene S. Neill

281 kr

Strategic Media Planning and Buying

Basant Rathore

589 kr

Fashion Marketing

David Midgley, Gordon Wills, Martin Christopher, Roy Hayhurst

463 kr

The Continuum of Consumer Choice

Gordon R. Foxall

603 kr

A Reader on Audience Development and Cultural Policy

Steven Hadley

645 kr

Introduction to Sport Marketing

Aaron C.T. Smith, Andrea N. Geurin, Constantino Stavros, James Skinner, Lauren M. Burch

827 kr

Corporate Branding in Logistics and Transportation

Nor Aida Abdul Rahman, Pantea Foroudi, Suraksha Gupta, T.C. Melewar

603 kr

Strategic Brand Licensing

Maria Cristina Longo, Pete Canalichio

547 kr

Sustainable Marketing Planning

Neil Richardson

560 kr

Responsible Marketing for Well-being and Society

Emma Surman, Louise M. Hassan, Michael Saren, Miriam McGowan, N. Craig Smith, Rohit Varman

645 kr

Repairing the Athlete's Image

Joseph R. Blaney, Lance R. Lippert, Scott J. Smith

660 kr

The Activation Imperative

Laurence Minsky, Rory Sutherland, William Rosen

272 kr

Strategic Copywriting

Edd Applegate

585 kr

Global Advertising in a Global Culture

Thomas H. P. Gould

990 kr

The Neuro-Consumer

Anne-Sophie Bayle-Tourtoulou, Michel Badoc

729 kr

Understanding the Higher Education Market in Africa

Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson

589 kr

Food Advertising and Childhood Obesity

Fariba Esmaeilpour, Mitra Shabani Nashtaee

308 kr

Branding Diversity

Susie Khamis

281 kr

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