Course literature in Marketing & Public Relations

Gender, Design and Marketing

Behavioural Research for Marketing

Brand Management in a Co-Creation Perspective

Marketing Island Destinations

Islamic Marketing and Branding

Absolute Essentials of Advertising

Evaluating Social Media Marketing

Essentials of Corporate Communication

Intercultural Marketing

Marketing Fashion

Transformative Consumer Research for Personal and Collective Well-Being

A Handbook of Corporate Communication and Public Relations

Urban Events, Place Branding and Promotion

Social Media Storms

Relationship Building in Public Relations

Market Opportunity Analysis

Marketing for Tourism, Hospitality & Events

Applied Marketing Analytics Using Python

The Sage Handbook of Industrial Marketing

Principles of Marketing for a Digital Age

The Sage Handbook of Brand Management

Marketing in Latin America and the Caribbean

Crisis Response Advertising

Visual Marketing