Course literature in Marketing & Public Relations

The Media Handbook

The Why of the Buy

Public Relations and the Rise of AI

Contemporary Issues in Sports Marketing

Nostalgic Branding in the Toy Industry

Luxury Marketing and Brand Strategy

Marketing Strategy for the Arts

Doing Marketing Research

International Marketing in Practice

Does Marketing Need Reform?

Sports Marketing

Advertising and Public Relations Research

Communicating Sustainability for the Green Economy

Consumer Behavior in Action

Political Marketing:

Pop Culture Marketing in the Publishing Industry

Smart Tourism and Destination Marketing

Business to Business Marketing Management

Digital Marketing Fundamentals

Influencer Marketing

Histories of Political Public Relations

Persuasion

Understanding Pop-Up Stores through Passion and Practice

The Music Producer's Guide to Social Media Content