All the course literature you need for studies in Marketing & Public Relations. Here you will find a wide selection of books in Marketing & Public Relations. Can't find what you're looking for? Search by ISBN, title or author.
2,474 Books
Communicating Construction
Liz Male, Penny Norton
660 kr
Ethics in Social Marketing
Alan R. Andreasen, D. Kirk Davidson, George C. Brenkert, Michael D. Basil, Michael L. Rothschild, Minette E. Drumwright, N. Craig Smith, Susan D. Kirby, William A. Smith, William D. Novelli
588 kr
Speaking Out
Matthew Kohut
294 kr
From Silence to Voice
Bernice Buresh, Suzanne Gordon
96 kr
Creating and Marketing New Products and Services
Rosanna Garcia
1344 kr
Your Ad Here
Michael Serazio
275 kr
The Public Professor
M. V. Lee Badgett
202 kr
Return on Engagement
Kate Eyler-Werve, Tim Frick
636 kr
Market Assessment with OR Applications
Adarsh Anand, Deepti Aggrawal, Mohini Agarwal
672 kr
Stealth Communications
Sue Curry Jansen
235 kr
Choice-Based Conjoint Analysis
Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi
2164 kr
Promotional Cultures
Aeron Davis
263 kr
Decoding Global Marketing Decisions
Hemachandran Kannan, Jose Esteves, Raul Villamarin Rodriguez, Thomas Heinrich Musiolik
1650 kr
Tuning into Mom
Michal Clements, Teri Lucie Thompson
109 kr
Consumer Lessons From a Pandemic
Erin Robinson, Michael L. Smith, Nicole J. Olynk Widmar
1 kr
Pharmaceutical Product Branding Strategies
Corey Peck, Jason Valant, Mark Paich
2420 kr
Pharmaceuticals-Where's the Brand Logic?
Giles David Moss
574 kr
How Brands Become Icons
D. B. Holt
348 kr
Marketing As Strategy
Nirmalya Kumar
384 kr
All about Flowers
Charles A. Birnbaum, Thomas J. Mickey
184 kr
Health Service Public Relations
Roger Silver
A Practical Guide to CRM
Janice Reynolds
Pharmaceutical Marketing in the 21st Century
Mickey Smith
1124 kr
Inside Digital Advertising
Donald MacKenzie, Koray Caliskan
269 kr
