A Practical Guide to CRM

A Practical Guide to CRM

Author: Janice Reynolds
Publisher: CRC Press
Edition: 1
Published date: 2002
ISBN: 9781578201020

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In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.

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