In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.
Pages: 250
Category: Marknadsföring & PR
e-ISBN: 9781040159316
Shipping weight: 1.2 kg
Ships in: 1-2 days
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