Shows how to validate scientifically the marketing claims of chemically stable and well-balanced products to withstand adequately the challenge of competitors and government regulators. The book describes techniques for substantiating properties, such as moisturization, mildness, conditioning and cleansing, as well as the performance of deodorants
Pages: 280
Category: Marknadsföring & PR
e-ISBN: 9781040211212
Shipping weight: 1.2 kg
Ships in: 1-2 days
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