Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.
Pages: 192
Category: Marknadsföring & PR
e-ISBN: 9781040066409
Shipping weight: 1.2 kg
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