Global Marketing

Christiane Prange, Donata Vianelli, Eugene Jaffe, Ilan Alon

1023 kr

Creating a Sustainable Brand

Henk Campher

476 kr

John Clare's Guide to Media Handling

John Clare

420 kr

Marketing and Retail Pharmacy

Colin Gilligan, Peter Cattee, Robin Lowe

505 kr

Buyers and Borrowers

Charles D Emery, Peter Gellatly

603 kr

Perspectives on Drinking, Manufacture and Drinking Spaces and Places

Nadine Waehning, Robert Bowen, Victoria Wells

785 kr

Marketing Above the Noise

Linda J. Popky

420 kr

Marketing Strategies for Central and Eastern Europe

Petr Chadraba, Reiner Springer, Stewart Arnold

799 kr

Health Service Marketing Management in Africa

Kofi Osei-Frimpong, Lydia Aziato, Ogechi Adeola, Robert Hinson

463 kr

Public Relations Research Annual

James E. Grunig, Larissa A. Grunig

743 kr

Sports Publicity

Joe Favorito

729 kr

Strategic Public Relations Writing

Jeanne Salvatore, Jim Eggensperger

883 kr

Marketing Channel Strategy

Adel I. El-Ansary, Louis W. Stern, Robert Palmatier

1261 kr

Advertising Management in a Digital Environment

Kim Bartel Sheehan, Larry D. Kelley

743 kr

Hitmakers

Ana Andjelic

406 kr

Airline Marketing and Management

Stephen Shaw

533 kr

Advertising Media Planning

David E. Koranda, Donald W. Jugenheimer, Kim Bartel Sheehan, Larry D. Kelley, Lisa Dobias

771 kr

The Aging Consumer

Aimee Drolet, Carolyn Yoon

687 kr

Brand Management

Charlotte F. Knudtzen, Mogens Bjerre, Tilde Heding

603 kr

Digital Marketing Excellence

PR Smith

701 kr

Writing for the Fashion Business

Jenny B. Davis, Judith C. Everett, Kristen K. Swanson

509 kr

Selling Social Media

Daniel Faltesek

1019 kr

Social, Political, and Economic Contexts in Public Relations

Dennis W. Jeffers, Donna Besser Stone, Hugh M. Culbertson, Martin Terrell

743 kr

The Marketing Research Guide

Bruce Wrenn, David L Loudon, Morris E Ruddick, Philip K Sherwood, Robert E Stevens

953 kr

Course literature in Marketing & Public Relations