All the course literature you need for studies in Marketing & Public Relations. Here you will find a wide selection of e-books in Marketing & Public Relations. Can't find what you're looking for? Search by ISBN, title or author.
2,469 Books
Marketing Insights from Popular Culture
Jonatan Södergren, Niklas Vallström, Pierre Guillet de Monthoux
645 kr
Corporate Communication and Sustainable Development
Ananda Das Gupta, Shulagna Sarkar
589 kr
Gendering Theory in Marketing and Consumer Research
Johanna Moisander, Kirsi Eräranta, Zeynep Arsel
The Moral Compass of Public Relations
Brigitta R. Brunner
603 kr
The New Review Economy
Alison N. Novak
308 kr
Reputation in Business
Stuart Thomson
476 kr
The Psychology Behind Trademark Infringement and Counterfeiting
J. L. Zaichkowsky
701 kr
A Practical Guide to Managing Tourist Experiences
Isabelle Frochot
560 kr
Introduction to Corporate Communication
Charu Lata Singh, Mona Gupta
Urban Events, Place Branding and Promotion
Waldemar Cudny
Protest Public Relations
Ana Adi
617 kr
Relationship Building in Public Relations
Helen Sissons, Petra Theunissen
Marketing and Mobile Financial Services
Aijaz A. Shaikh, Heikki Karjaluoto
The Effects of Social Media Advertising in China
Changchun Xuan
Nation Branding in Europe
João Freire
281 kr
Social Media Storms
Efthymia Kottika, Muhammad Ismail Hossain, Pernille Rydén, Vatroslav Škare
Internal Marketing
David M. Brown
The Strategic Communication Imperative
James Mahoney
533 kr
Public Relations Writing Worktext
Anthony W. D’Angelo, Joseph M. Zappala
771 kr
Strategic Brand Design
Roel Stavorinus
687 kr
Digital and Social Media Marketing
Aleksej Heinze, Alex Fenton, Ana Cruz, Gordon Fletcher
Exchange Behavior in Selling and Sales Management
Aziz Guergachi, Peng Sheng
673 kr
The Multichannel Challenge
Hugh Wilson
743 kr
Influencer Marketing
Duncan Brown, Nick Hayes
