All the course literature you need for studies in Marketing & Public Relations. Here you will find a wide selection of e-books in Marketing & Public Relations. Can't find what you're looking for? Search by ISBN, title or author.
2,469 Books
The Evolutionary Bases of Consumption
Gad Saad
841 kr
International Retail Marketing
Christopher Moore, Grete Birtwistle, Margaret Bruce
771 kr
Practice of Advertising
Adrian Mackay
743 kr
Connected Marketing
Justin Kirby, Paul Marsden
Destination Marketing Organisations
Steven Pike
2173 kr
Innovative Marketing Communications
Emma Wood, Guy Masterman
Marketing Discourse
Markus Fellesson, Martin Fougère, Per Skålén
182 kr
Handbook of Marketing Research Methodologies for Hospitality and Tourism
Ronald A. Nykiel
1066 kr
Strategic Participatory Communication and Development
Anne Gregory, Gregoria Arum Yudarwati
308 kr
How to Market Books
Alison Baverstock, Susannah Bowen
673 kr
Marketing in Developing Nations
Ayodele C. Oniku
603 kr
The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release
Katherine MacDonald, Russell Schwartz
560 kr
Intercultural Marketing
Ivana Beveridge
Market-Led Strategic Change
Nigel F. Piercy
883 kr
Success in Social Marketing
Nancy R. Lee, Philip Kotler
547 kr
Country-of-Origin Effect in International Business
Anna Grudecka, Marzanna K. Witek-Hajduk
The Dynamics of Influencer Marketing
José M. Álvarez-Monzoncillo
1 kr
The Role of Leadership in Building Inclusive Diversity in Public Relations
Karla Gower, Nilanjana Bardhan
Crisis Response Advertising
Frauke Hachtmann
589 kr
Evaluating Social Media Marketing
Katarzyna Sanak-Kosmowska
Airport Marketing
Anne Graham, Nigel Halpern
Handbook of Consumer Psychology
Curtis P. Haugtvedt, Frank R. Kardes, Paul M. Herr
The Global Public Relations Handbook
Dejan Verčič, Krishnamurthy Sriramesh
1290 kr
Perspectives in Marketing, Innovation and Strategy
Dipak Saha, Philip Kotler, Rabin Mazumder, Satyajit Chakrabarti, Subhadip Roy
