Hospitality and Tourism Marketing

Eddy Khosa, Esi Akyere Mensah, George Kofi Amoako, Isaac Coffie, Ishmael Mensah, Robert Ebo Hinson

898 kr

Responsible Marketing for Well-being and Society

Emma Surman, Louise M. Hassan, Michael Saren, Miriam McGowan, N. Craig Smith, Rohit Varman

673 kr

Sustainable Marketing Planning

Neil Richardson

617 kr

Strategic Brand Licensing

Maria Cristina Longo, Pete Canalichio

603 kr

Public Relations Theory III

Carl Botan, Erich Sommerfeldt

953 kr

Strategic Integrated Marketing Communications

Larry Percy

687 kr

Corporate Social Responsibility and Marketing Ethics

Honorata Howaniec

603 kr

Understanding Pop-Up Stores through Passion and Practice

Ghalia Boustani

560 kr

Persuasion

Stephen Dunne

617 kr

Cases in Public Relations Management

Patricia Swann

1136 kr

Counterfeit Luxury and Consumption

António Carrizo Moreira, Cláudio Félix Canguende-Valentim, Vera Teixeira Vale

673 kr

Fashion Trends and Forecasting

Caroline Hemingray, Eunsuk Hur, Stephen Westland

687 kr

Marketing and the Customer Value Chain

Aggeliki Konstantoglou, Dimitris Folinas, Konstantinos Vasileiou, Thomas Fotiadis

771 kr

Tourism Marketing

Alastair M. Morrison

729 kr

Nation Branding

Keith Dinnie

757 kr

Sponsorship in Marketing

T. Bettina Cornwell

589 kr

Understanding Corporate Communications

Dmytro Oltarzhevskyi, Yevgen Zagorulko

673 kr

Social Media Campaigns

Carolyn Mae Kim, Matthew Prince

771 kr

Histories of Political Public Relations

Anastasios Theofilou, Martina Topić

673 kr

Influencer Marketing

Joyce Costello, Sevil Yesiloglu

617 kr

Digital Marketing Fundamentals

Marjolein Visser, Mike Berry

982 kr

Marketing in the Climate Crisis

Carys Egan-Wyer, Jon Bertilsson

351 kr

Dynamic Fashion Marketing

Huifeng Bai, Vito Tassiello

673 kr

Greenwashing Practices in Company Marketing Communications

Anita Proszowska, Justyna Ostrowska, Magdalena Dołhasz, Małgorzata Budzanowska-Drzewiecka

314 kr

Course literature in Marketing & Public Relations