All the course literature you need for studies in Marketing & Public Relations. Here you will find a wide selection of books in Marketing & Public Relations. Can't find what you're looking for? Search by ISBN, title or author.
2,474 Books
Strategic Market Management
Christine Moorman, David A. Aaker
635 kr
We Are What We Sell
1072 kr
Luxury Marketing and Brand Strategy
Gina Cook, Květa Olšanová, Marija Zlatić
687 kr
Nostalgic Branding in the Toy Industry
Kamil Lubiński, Magdalena Grębosz-Krawczyk
351 kr
Contemporary Issues in Sports Marketing
Argyro Elisavet Manoli
827 kr
Public Relations and the Rise of AI
Adrienne A. Wallace, Regina Luttrell
617 kr
Customer Insight in Tourism
Adrian Lubowiecki-Vikuk, Izabela Michalska-Dudek
645 kr
Trust and Marketing Communication in the Food Industry
Hanna Górska-Warsewicz, Irena Ozimek, Julita Szlachciuk, Olena Kulykovets
673 kr
The Psychology of Public Relations
Michał Chmiel
The Psychology of Advertising
Bob M Fennis, Wolfgang Stroebe
743 kr
Conducting Social Marketing Research
Nancy R. Lee
Consumer Decision-Making, Analytics and AI
Andrew Smith, Evgeniya Lukinova, Gavin Smith, Georgiana Nica-Avram, James Goulding, John Harvey, Roberto Mansilla
Rituals, Consumption, and Marketing
Cele Otnes, Tina M. Lowrey
Intercultural Public Relations
Ganga S. Dhanesh, Ruth Avidar
The Music Producer's Guide to Social Media Content
Sam McGuire
560 kr
Peopling Marketing, Organization, and Technology
Dirk vom Lehn
Customer Relationship Management
Daniel D. Prior, Francis Buttle, Stan Maklan
996 kr
Consumer Behaviour and Digital Transformation
Ayantunji Gbadamosi
658 kr
Strategic Planning for Public Relations
Deborah A. Silverman, Ronald D. Smith
1136 kr
Corporate Branding in Logistics and Transportation
Nor Aida Abdul Rahman, Pantea Foroudi, Suraksha Gupta, T.C. Melewar
Introduction to Sport Marketing
Aaron C.T. Smith, Andrea N. Geurin, Constantino Stavros, James Skinner, Lauren M. Burch
A Reader on Audience Development and Cultural Policy
Steven Hadley
The Continuum of Consumer Choice
Gordon R. Foxall
Strategic Media Planning and Buying
Basant Rathore
