Course literature in Marketing & Public Relations

Sustainable Marketing of Cultural and Heritage Tourism

Marketing Methods to Improve Company Strategy

Understanding Customers

Marketing Communications in Tourism and Hospitality

Strategic Marketing Planning

Corporate Reputation and the News Media

Retailisation

Market New Products Successfully

Personalization and Digital Social Markets

The Professionalization of Window Display in Britain, 1919-1939

Brand-driven Innovation

Basics Advertising 03: Ideation

Kiss & Sell: Writing for Advertising

Basics Advertising 02: Art Direction

Packaging the Brand

The Consumerist Manifesto

A Japanese Advertising Agency

Marketing Management in Asia.

International Marketing (RLE International Business)

Hospitality Marketing

Consuming Experience

Marketing for Health and Wellness Programs

Multicultural Perspectives in Customer Behaviour

New Developments in Online Marketing