Course literature in Marketing & Public Relations

Marketing the Group Practice

Ethical Practice of Social Media in Public Relations

Handbook of Cross-Cultural Marketing

Alcoholism Treatment Marketing

Marketing and Consumption in Modern Japan

Values, Lifestyles, and Psychographics

Marketing Organization Development

Making a Difference in Marketing

Airport Marketing

Brand Planning for the Pharmaceutical Industry

Public Relations and Individuality

Strategic Marketing

Organizational Design for Marketing Futures

Understanding the Marketing Exceptionality of Prestige Perfumes

Public Relations for Management Success

Mapping Out Marketing

Marketing Management in Africa

Neuromarketing in India

Communicating Causes

Trust Inc.

Marketing, Rhetoric and Control

The Routledge Handbook of Destination Marketing

The Handbook of Marketing Strategy for Life Science Companies

Strategic Stakeholder Engagement