Course literature in Marketing & Public Relations

Planning Advertisements (RLE Advertising)

How Consumers Pick a Hotel

The Business of Advertising

Shoot to Sell

Advertising and Psychology (RLE Advertising)

Promotional Culture and Convergence

The Strategy of Desire

Euromarketing and the Future

Green Marketing in a Unified Europe

Customer Lifetime Value

Handbook of Niche Marketing

The Communications Consultant’s Foundation

Marketing Tourism Places (RLE Tourism)

Marketing in the Tourism Industry (RLE Tourism)

The Journey to a Personal Brand

Marketing for Attorneys and Law Firms

Place Event Marketing in the Asia Pacific Region

Public Relations and Nation Building

Creativity and Advertising

Creating a Successful Digital Presence

Promoting and Marketing Events

Health and Medical Public Relations

Strategic Marketing in Library and Information Science

Public Relations, Activism, and Social Change