A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.
Pages: 184
Category: Marknadsföring & PR
e-ISBN: 9781136550874
Shipping weight: 1.2 kg
Ships in: 1-2 days
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