Course literature in Marketing & Public Relations

Customer Engagement

Fashion Advertising and Public Relations

Marketing

Selling Fashion Collections

Consumer Vulnerability

Using Social Marketing for Public Emergency Preparedness

The Development of Scientific Marketing in the Twentieth Century

On The Origins of Self-Service

The Handbook of Brand Management Scales

Sensory Marketing

Consumer Psychology in a Social Media World

Assembling Consumption

The Routledge Companion to Consumer Behavior Analysis

Public Relations Planning

Strategic Content Marketing

Pitch, Tweet, or Engage on the Street

AI in Marketing

Strategic Brand Management In and Through Sport

Marketing Ethics and Consumer Society

Public Relations and Death

Corporate Advocacy

Visual Marketing

Strategic City Branding

Contemporary Marketing and Consumer Behaviour in Sustainable Tourism