Course literature in Marketing & Public Relations

Destination Brands

CIM Coursebook 08/09 Marketing Management in Practice

Successful Marketing Communications

Media Strategies for Marketing Places in Crisis

How To Write a Marketing Plan for Health Care Organizations

Segmentation Strategies for Hospitality Managers

Marketing the Museum

Effective Fund-Raising Management

Relationship Marketing in Professional Services

Essential Law for Marketers

Relationship Marketing in Sports

Handbook of CRM

Hospitality Sales and Promotion

Consumer Tribes

CIM Coursebook Marketing Essentials

Ephemeral Retailing

The Role of Smart Technologies in Decision Making

Global Marketing Co-Operation and Networks

Culture and Public Relations

Brand Metrics

Communicating Corporate Social Responsibility in the Digital Era

Marketing Analysis in Sport Business

Social Media in the Fashion Industry

Sexuality in Marketing and Consumption