Course literature in Marketing & Public Relations

Social Marketing

The Communications Consultant’s Master Plan

Public Relations, Society and the Generative Power of History

The Handbook for Market Research for Life Sciences Companies

Healthcare Relationship Marketing

Marketing Database Analytics

Happiness and Well-Being in Customer Experience

Public Relations Theory II

Qualitative Research Methods in Public Relations and Marketing Communications

Managing and Marketing Tourist Destinations

Excellence in Public Relations and Communication Management

The Evolution of Integrated Marketing Communications

Public Relations as a Creative Industry

The Routledge Companion to Consumer Behavior

Routledge Handbook of Hospitality Marketing

Public Relations

Sport Public Relations and Communication

Ethical Practice of Social Media in Public Relations

An Introduction to Social Media Marketing

Foundations of Corporate Heritage

Airport Marketing

Islam, Marketing and Consumption

The New Brand Spirit

From Great to Gone