Course literature in Marketing & Public Relations

Customer Experience Analytics

Advertising Design by Medium

Strategic Sport Marketing

The Brand and Its History

Psychological Processes and Advertising Effects

Sustainable Branding

Consumer Research for Museum Marketers

Reaching and Responding to the Audience

The Bare Bones Introduction to Integrated Marketing Communication

Social Media and Integrated Marketing Communication

The Consumer Insights Handbook

How Not to Hate Advertising

Anthropomorphism and Animism in Advertising

Navigating Brand Activism

Digital Brand Management

Disability and Digital Marketing

Digital Gaming and the Advertising Landscape

Consumer Engagement in the Cultural Sector

The Communal Consumption Experience

Emotional Intelligence and Public Relations

Public Relations for Management Success

Mapping Out Marketing

Marketing Management in Africa

Neuromarketing in India