Course literature in Marketing & Public Relations

Current Issues in Political Marketing

Social Brand Management in a Post Covid-19 Era

Japanese Tourists

Marketing and Globalization

Cross-National and Cross-Cultural Issues in Food Marketing

Marketing Planning Guide

Advertising for Account Holders (RLE Marketing)

Corporate Innovation (RLE Marketing)

Tourism Marketing and Management in the Caribbean (RLE Marketing)

Industrial Advertising Copy (RLE Marketing)

Consumer Profiles (RLE Consumer Behaviour)

Virtual Social Identity and Consumer Behavior

Consumers in Context

Brand Transformation

Marketing Fashion Footwear

Branding Diversity

Corporate Social Responsibility, Sustainability and Public Relations

Positioning Theory and Strategic Communication

Capturing Customer Equity

Marketplace Lifestyles in an Age of Social Media: Theory and Methods

Global Advertising Practice in a Borderless World

Pioneering African-American Women in the Advertising Business

e-Marketing

Marketing in Developing Countries