Course literature in Marketing & Public Relations

Food Advertising and Childhood Obesity

The Psychology of the Asian Consumer

Public Relations and Religion in American History

Lifestyle Market Segmentation

Volunteerism Marketing

Marketing (RLE Marketing)

Expanding Disciplinary Space: On the Potential of Critical Marketing

Time, Space, and the Market

What's in a Name?

The Global Advertising Regulation Handbook

Handbook of Brand Relationships

Blogging and Other Social Media

Media Relations Measurement

Consumer Culture in Transition

Understanding the Higher Education Market in Africa

Investigating the Use of Sex in Media Promotion and Advertising

Communicating Sustainability for the Green Economy

Gays, Lesbians, and Consumer Behavior

A Guide to Preparing Cost-Effective Press Releases

Profit Maximization Through Customer Relationship Marketing

Recent Advances in Tourism Marketing Research

Brand vs. Wild

Environmental Marketing

Geography and Tourism Marketing