All the course literature you need for studies in Marketing & Public Relations. Here you will find a wide selection of books in Marketing & Public Relations. Can't find what you're looking for? Search by ISBN, title or author.
2,474 Books
Industrial Advertising Copy (RLE Marketing)
R. Bigelow Lockwood
715 kr
Consumer Profiles (RLE Consumer Behaviour)
Adrian Furnham, Barrie Gunter
785 kr
Virtual Social Identity and Consumer Behavior
Michael R. Solomon, Natalie T. Wood
869 kr
Consumers in Context
Gordon Foxall
814 kr
Marketing in Small Businesses
Brian Kenny, Karen Dyson
617 kr
Web Marketing for the Music Business
Tom Hutchison
Research in International Marketing (RLE International Business)
Peter W Turnbull, Stanley Paliwoda
Ambush Marketing in Sports
Gerd Nufer
589 kr
Strategies for International Industrial Marketing (RLE International Business)
Jean-Paul Valla, Peter W Turnbull
Advertising Today and Tomorrow (RLE Advertising)
W.A. Evans
The Marketing Matrix
Gerard Hastings
883 kr
New Developments in Online Marketing
Alan Stevenson, Stephen Tagg, Tiziano Vescovi
Multicultural Perspectives in Customer Behaviour
Charles Cui, Maria Piacentini
Consuming Experience
Antonella Caru, Bernard Cova
Hospitality Marketing
Alison Morrison, Neil Wearne
Organizational Public Relations
Christopher Spicer
Contemplating Corporate Marketing, Identity and Communication
John Balmer, Klement Podnar
Offensive Marketing
Hugh Davidson
Public Relations in the Gulf Cooperation Council Countries
Dean Kruckeberg, Talal Almutairi
687 kr
Advertising, the Media and Globalisation
John Sinclair
603 kr
Tourism Forecasting and Marketing
Haiyan Song, Kevin Wong
968 kr
The Essentials of Marketing Research
Bruce Wrenn, David L. Loudon, Lawrence Silver, Robert E. Stevens
1290 kr
AdValue
Leslie Butterfield
Excellence in Advertising
1164 kr