All the course literature you need for studies in Marketing & Public Relations. Here you will find a wide selection of e-books in Marketing & Public Relations. Can't find what you're looking for? Search by ISBN, title or author.
2,469 Books
New Developments in Online Marketing
Alan Stevenson, Stephen Tagg, Tiziano Vescovi
687 kr
Public Mental Health Marketing
Donald Self
519 kr
New Horizons in Arts, Heritage, Nonprofit and Social Marketing
Daragh O'Reilly, Finola Kerrigan, Roger Bennett
449 kr
Public Relations and Communication Management
Ansgar Zerfass, Jeong-Nam Kim, Krishnamurthy Sriramesh
841 kr
Handbook of Market Segmentation
Art Weinstein
743 kr
Outdoor Advertising (RLE Advertising)
Anthony Sykes, Richard Nelson
Gender and Public Relations
Christine Daymon, Kristin Demetrious
814 kr
Marketing and the Common Good
John F. Sherry Jr., Patrick E. Murphy
827 kr
The Marketing Matrix
Gerard Hastings
Integrated Communication
Esther Thorson, Jeri Moore
e-Marketing
Cor Molenaar
1066 kr
Marketing
Geoff Lancaste, Paul Reynolds
715 kr
Geography and Tourism Marketing
Martin Oppermann
771 kr
Advertising, The Uneasy Persuasion (RLE Advertising)
Michael Schudson
The Role of Leadership in Building Inclusive Diversity in Public Relations
Karla Gower, Nilanjana Bardhan
603 kr
Crisis Response Advertising
Frauke Hachtmann
589 kr
Evaluating Social Media Marketing
Katarzyna Sanak-Kosmowska
Airport Marketing
Anne Graham, Nigel Halpern
560 kr
Handbook of Consumer Psychology
Curtis P. Haugtvedt, Frank R. Kardes, Paul M. Herr
729 kr
The Global Public Relations Handbook
Dejan Verčič, Krishnamurthy Sriramesh
1290 kr
Perspectives in Marketing, Innovation and Strategy
Dipak Saha, Philip Kotler, Rabin Mazumder, Satyajit Chakrabarti, Subhadip Roy
The Undermining of Beliefs in the Autonomy and Rationality of Consumers
John O'Shaughnessy, Nicholas O'Shaughnessy
658 kr
Visual Marketing
Michel Wedel, Rik Pieters
645 kr
The Routledge Companion to Nonprofit Marketing
Adrian Sargeant, Walter Wymer Jr
