All the course literature you need for studies in Marketing & Public Relations. Here you will find a wide selection of books in Marketing & Public Relations. Can't find what you're looking for? Search by ISBN, title or author.
2,474 Books
Canonical Authors in Consumption Theory
Benoît Heilbrunn, Søren Askegaard
898 kr
Marketing Graffiti
Mike Saren
673 kr
The Rise of Positive Luxury
Wided Batat
658 kr
Public Relations and Communication Management
Ansgar Zerfass, Jeong-Nam Kim, Krishnamurthy Sriramesh
883 kr
Marketing Management in Asia.
Junsong Chen, Stanley Paliwoda, Tim Andrews
687 kr
Sensory Marketing
Aradhna Krishna
785 kr
Word of Mouth and Social Media
Allan J. Kimmel, Philip J. Kitchen
603 kr
Technology and Innovation for Marketing
Clara Bassano, Constantinos-Vasilios Priporas, Eleonora Pantano
The Principles of Islamic Marketing
Baker Ahmad Alserhan
547 kr
Contemporary Consumption, Consumers and Marketing
Brendan Canavan
701 kr
The Routledge Companion to Marketing Research
Len Tiu Wright, Luiz Moutinho, Merlin Stone, Richard P. Bagozzi
Cybermarketing
Matthew Bickerton, Pauline Bickerton, Upkar Pardesi
911 kr
Marketing and Mobile Financial Services
Aijaz A. Shaikh, Heikki Karjaluoto
The Psychology Behind Trademark Infringement and Counterfeiting
J. L. Zaichkowsky
Reputation in Business
Stuart Thomson
533 kr
Ecological Marketing in EU Cities
Magdalena Tomala
Brands
Adam Arvidsson
Tourism Marketing in Bangladesh
Azizul Hassan
Public Relations in Japan
Junichiro Miyabe, Koichi Yamamura, Tomoki Kunieda
Excellent Public Relations and Effective Organizations
David M. Dozier, James E. Grunig
1416 kr
Consumer Value
Morris Holbrook
968 kr
Absolute Essentials of Social Marketing
Jeff French
336 kr
Globalization of Consumer Markets
Erdener Kaynak, Salah S. Hassan
Brands and Brand Management
Barbara Loken, Rohini Ahluwalia
