Course literature in Marketing & Public Relations

Using Public Relations Strategies to Promote Your Nonprofit Organization

Brand Management in a Co-Creation Perspective

Video Game Marketing

Outdoor Advertising (RLE Advertising)

Marketing in the International Aerospace Industry

Advertising Today and Tomorrow

Strategies for International Industrial Marketing (RLE International Business)

Canonical Authors in Consumption Theory

Tourism Marketing for Cities and Towns

Personality, Design and Marketing

Transparency, Public Relations and the Mass Media

Public Relations, Cooperation, and Justice

Digitalizing Consumption

Global Advertising Practice in a Borderless World

Essentials of International Marketing

Handbook of Brand Relationships

Marketplace Lifestyles in an Age of Social Media: Theory and Methods

Cases in Advertising Management

The Global Advertising Regulation Handbook

What's in a Name?

Time, Space, and the Market

Virtual Social Identity and Consumer Behavior

Consumer Behaviour (RLE Consumer Behaviour)

Public Relations in the Nonprofit Sector