Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.
Pages: 198
Category: Marknadsföring & PR
e-ISBN: 9781351797740
Shipping weight: 1.2 kg
Ships in: 1-2 days
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