MANAGING CUSTOMER VALUE (2ND ED)

MANAGING CUSTOMER VALUE (2ND ED)

Author: Dilip Soman, Sara N-Marandi
Publisher: World Scientific Publishing Company
Edition: 2
Published date: 2022
ISBN: 9811247412

Buy the book

0

Pay with Klarna
14-day money-back guarantee
Marketing;Marketing Framework;Marketing Value;Behavioural Economics;Customer Behaviour;Customer Value;Organization Value;Value Ladder

You might also like

Buy the book0