Course literature in Marketing & Public Relations

The Sage Handbook of Luxury Brand Management and Marketing

Ambush Marketing in Sports

Retail Marketing

Research in International Marketing (RLE International Business)

Integrated Marketing Communications in Football

Modern Advertising and the Market for Audience Attention

The Rise of Positive Luxury

The Dark Side of Marketing Communications

Brand Management in a Co-Creation Perspective

Environmental Marketing

Direct Selling Channels

Concise Encyclopedia of Church and Religious Organization Marketing

Brands and Brand Management

Managing a Public Relations Firm for Growth and Profit, Second Edition

Marketing Communications for Local Nonprofit Organizations

European Consumers in the Digital Era

Web Marketing for the Music Business

Memorable Customer Experiences

Branding and Product Design

Advertising in Developing and Emerging Countries

Advanced Database Marketing

The Crisis of Food Brands

The Influence of Values on Consumer Behaviour

The Promise of Social Marketing