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Course literature in Marketing & Public Relations

All the course literature you need for studies in Marketing & Public Relations. Here you will find a wide selection of e-books in Marketing & Public Relations. Can't find what you're looking for? Search by ISBN, title or author.

2,096 Books

Concise Encyclopedia of Professional Services Marketing by Kenneth E. Clow, Robert E Stevens

Concise Encyclopedia of Professional Services Marketing

Kenneth E. Clow, Robert E Stevens

645 kr

Interpreting Consumer Choice by Gordon Foxall

Interpreting Consumer Choice

Gordon Foxall

771 kr

Advertising by Andy Tibbs

Advertising

Andy Tibbs

687 kr

Public Relations Law by L. Marie Parkinson, Michael G. Parkinson

Public Relations Law

L. Marie Parkinson, Michael G. Parkinson

574 kr

Excellence in Advertising by Leslie Butterfield

Excellence in Advertising

Leslie Butterfield

1107 kr

Advances in Tourism Destination Marketing by Juergen Gnoth, Luisa L.A Andreu, Metin Kozak

Advances in Tourism Destination Marketing

Juergen Gnoth, Luisa L.A Andreu, Metin Kozak

743 kr

Marketing: The Basics by Karl Moore, Niketh Pareek

Marketing: The Basics

Karl Moore, Niketh Pareek

336 kr

Management of Marketing by Geoff Lancaster, Paul Reynolds

Management of Marketing

Geoff Lancaster, Paul Reynolds

589 kr

Contemporary Issues in Marketing and Consumer Behaviour by Andreas Chatzidakis, Elizabeth Parsons, Pauline Maclaran, Rachel Ashman

Contemporary Issues in Marketing and Consumer Behaviour

Andreas Chatzidakis, Elizabeth Parsons, Pauline Maclaran, Rachel Ashman

589 kr

Hospitality and Travel Marketing by Alastair M. Morrison

Hospitality and Travel Marketing

Alastair M. Morrison

701 kr

Storytelling in Marketing and Brand Communications by S M A Moin

Storytelling in Marketing and Brand Communications

S M A Moin

603 kr

The Business of Aspiration by Ana Andjelic

The Business of Aspiration

Ana Andjelic

463 kr

Digital Advertising Evolution by Danae Manika, Iain MacRury

Digital Advertising Evolution

Danae Manika, Iain MacRury

645 kr

Digital Marketing in Sports by Brandon Mastromartino, James J. Zhang

Digital Marketing in Sports

Brandon Mastromartino, James J. Zhang

603 kr

Customer Experience in Fashion Retailing by Bethan Alexander

Customer Experience in Fashion Retailing

Bethan Alexander

533 kr

Sustainable Marketing of Transformative Heritage Tourism by Deepak Chhabra

Sustainable Marketing of Transformative Heritage Tourism

Deepak Chhabra

519 kr

Marketing and Gamification by Gaurav Gupta, Mandakini Paruthi, Razia Nagina, Sahil Gupta

Marketing and Gamification

Gaurav Gupta, Mandakini Paruthi, Razia Nagina, Sahil Gupta

603 kr

Absolute Essentials of Public Relations by Barbara Desanto, Danny Moss

Absolute Essentials of Public Relations

Barbara Desanto, Danny Moss

336 kr

Luxury Marketing, Sustainability and Technology by Park Thaichon, Sara Quach

Luxury Marketing, Sustainability and Technology

Park Thaichon, Sara Quach

560 kr

Trust and Brand Management by Hanna Górska-Warsewicz

Trust and Brand Management

Hanna Górska-Warsewicz

645 kr

The Routledge Companion to Marketing and Society by Christine Domegan, Krzysztof Kubacki, Linda Brennan, Lukas Parker

The Routledge Companion to Marketing and Society

Christine Domegan, Krzysztof Kubacki, Linda Brennan, Lukas Parker

617 kr

Consumer Behaviour and Analytics by Andrew Smith

Consumer Behaviour and Analytics

Andrew Smith

631 kr

Strategic Brand Management and Development by Sotiris T. Lalaounis

Strategic Brand Management and Development

Sotiris T. Lalaounis

729 kr

Advertising, the Media and Globalisation by John Sinclair

Advertising, the Media and Globalisation

John Sinclair

574 kr

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