Course literature in Marketing & Public Relations

All the course literature you need for studies in Marketing & Public Relations. Here you will find a wide selection of books in Marketing & Public Relations. Can't find what you're looking for? Search by ISBN, title or author.

2,483 Books

Charity Marketing by Fran Hyde, Sarah-Louise Mitchell

Charity Marketing

Fran Hyde, Sarah-Louise Mitchell

603 kr

Marketing and the Common Good by John F. Sherry Jr., Patrick E. Murphy

Marketing and the Common Good

John F. Sherry Jr., Patrick E. Murphy

827 kr

Marketing in Travel and Tourism by Ashok Ranchhod, Mike Morgan

Marketing in Travel and Tourism

Ashok Ranchhod, Mike Morgan

883 kr

Brand Loyalty and Consumer Behavior by Elwira Gross-Gniot, Ewa Szkudlarek, Maciej Dębski

Brand Loyalty and Consumer Behavior

Elwira Gross-Gniot, Ewa Szkudlarek, Maciej Dębski

645 kr

Retailisation by Francesca de Châtel, Robin Hunt

Retailisation

Francesca de Châtel, Robin Hunt

336 kr

Packaging the Brand by Gavin Ambrose, Paul Harris

Packaging the Brand

Gavin Ambrose, Paul Harris

257 kr

Basics Advertising 02: Art Direction by Nik Mahon

Basics Advertising 02: Art Direction

Nik Mahon

214 kr

Kiss & Sell: Writing for Advertising by Robert Sawyer

Kiss & Sell: Writing for Advertising

Robert Sawyer

257 kr

Basics Advertising 03: Ideation by Nik Mahon

Basics Advertising 03: Ideation

Nik Mahon

193 kr

Brand-driven Innovation by Erik Roscam Abbing

Brand-driven Innovation

Erik Roscam Abbing

257 kr

The Fundamentals of Digital Fashion Marketing by Clare Harris

The Fundamentals of Digital Fashion Marketing

Clare Harris

230 kr

Male Idols and Branding in Chinese Luxury by Amanda Sikarskie, Lan Lan, Peng Liu

Male Idols and Branding in Chinese Luxury

Amanda Sikarskie, Lan Lan, Peng Liu

220 kr

Market-Driven Management by Isabelle Schuiling, Jean-Jacques Lambin

Market-Driven Management

Isabelle Schuiling, Jean-Jacques Lambin

590 kr

PR Today by Simon Goldsworthy, Trevor Morris

PR Today

Simon Goldsworthy, Trevor Morris

327 kr

Fashion Merchandising by James Clark

Fashion Merchandising

James Clark

311 kr

Principles of Marketing by Ayantunji Gbadamosi, Ian Bathgate, Sonny Nwankwo

Principles of Marketing

Ayantunji Gbadamosi, Ian Bathgate, Sonny Nwankwo

536 kr

Advertising Menswear by Paul Jobling

Advertising Menswear

Paul Jobling

204 kr

Sucker Punch by Harry Derbyshire, Roy Williams

Sucker Punch

Harry Derbyshire, Roy Williams

85 kr

Market New Products Successfully by Kevin J. Clancy, Marianne McGarry Wolf, Peter C. Krieg

Market New Products Successfully

Kevin J. Clancy, Marianne McGarry Wolf, Peter C. Krieg

692 kr

Qualitative Marketing Research by Dominika Maison

Qualitative Marketing Research

Dominika Maison

533 kr

Place Branding by Charles Dennis, Chiara Mauri, Pantea Foroudi, T C Melewar

Place Branding

Charles Dennis, Chiara Mauri, Pantea Foroudi, T C Melewar

658 kr

Humor in Advertising by Charles R. Taylor, Charles S. Gulas, Marc G. Weinberger

Humor in Advertising

Charles R. Taylor, Charles S. Gulas, Marc G. Weinberger

658 kr

Digital Marketing Outreach by Kavita Sharma, Swati Aggarwal

Digital Marketing Outreach

Kavita Sharma, Swati Aggarwal

617 kr

Sustainable Marketing and Customer Value by Arunava Dalal, Subrata Chattopadhyay, Sundeep Singh Sondhi

Sustainable Marketing and Customer Value

Arunava Dalal, Subrata Chattopadhyay, Sundeep Singh Sondhi

617 kr

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