This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Pages: 196
Category: Marknadsföring & PR
e-ISBN: 9781947441156
Shipping weight: 1.2 kg
Ships in: 1-2 days
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