All service organizations face choices concerning the types of products to offer and how to deliver them to customers. Designing a service product is a complex task that requires an understanding of how the core and supplementary services should be combined, sequenced, and delivered to create a value proposition that meets the needs of target segments. Developing Service Products and Brands is the third volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

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I found all the books I needed for my course on Memmo

A few people in my class recommended renting the book from you – so I gave it a try. Reading it digitally was super convenient, and way cheaper than buying a physical copy.

I just uploaded my documents and created AI-quizzes in minutes. It's amazing.

I like the flashcards the most, perfect for learning concepts or formulas.

Memmo is my go-to for all my study needs.

It's crazy that the AI tools are free!
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